When people talk about backlinks, you’ll often hear the terms do-follow and no-follow. But what do they mean, and does it really matter for SEO?
🔗 What Is a Do-Follow Link?
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Default type of link.
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Passes SEO “juice” or authority from one site to another.
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Example: A news site linking to your blog post.
🔗 What Is a No-Follow Link?
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Has a special HTML tag (
rel="nofollow"). -
Tells search engines not to pass authority.
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Common on social media, blog comments, and ads.
⚖️ Which Is Better?
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Do-Follow links → help your rankings.
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No-Follow links → don’t boost rankings directly but still bring traffic and make your profile look natural.
✅ Best Practice in 2025
Google values a natural mix. If you only have do-follow links, it looks suspicious. A healthy backlink profile includes both.
👉 Need help balancing your link profile? See recommended link-building experts on Fiverr.
Closing:
Both do-follow and no-follow links matter in their own way. Focus on building a natural, diverse profile, and your SEO will benefit in the long run.
